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That’s 5 qualified leads at a cost of $60 per lead. In order to make sure your mail advertising pays off, you need to consider numerous factors.
Just as many consumers say they are likely to take action in response to direct mail vs. email, or are equally likely to take action in response to either direct mail or email communications. 2. But simple mistakes can be costly and cause your marketing to be ineffective.Overall Lending Science DM is able to receive and maintain excellent direct mail response rates throughout our various campaign types (see figure 1, 2, & 3). While direct mail’s average response rates are pretty impressive, there are several steps you should take to maximize your results.Direct mail works best when integrated into multi-channel marketing efforts, rather than used alone in isolated campaigns. That means you’d get 20 qualified leads at a cost of $45 per lead – 25% cheaper. From Cortni, Derek, Rachel and Emily, everyone has really helped me to launch my campaign. 2. And response rates and ROI are not the only valuable aim of direct mail – customer retention, brand awareness or customer education are other important reasons to send a DM campaign.Veterinary Business Development (VBD) was founded in 1990 by veterinary surgeon Douglas Hutchison after he identified the potential for a commercial database of veterinary surgeons and had subsequently created the Vetfile brand – still the UK’s largest and most accurate veterinary database. Direct mail is no longer just for large campaigns that are planned weeks or even months in advance. These mistakes will lower your response rate and return on investment (ROI). The total U.S. industry market size for Direct Mail Advertising: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size. We are often asked "what is the average response rate for direct mail"? The Direct Marketing Association (DMA) has found that response rates to direct mail (for B2B and B2C) can be 10-30 times higher than email, boasting an average 4.4% response rate, compared to email’s average rate of 0.12%.

For example, the DMA report says using an oversized envelope can result in a higher response rate when mailing to a prospect list rather than using a letter-sized envelope.

The average unsubscribe rate from a single email was 0.19%.
Although this may sound easy, many lenders are unable to resolve these types of issues as quickly and it is causing them to kill their ROI and produce below average response rates.

Our thorough understanding of marketing data, segmentation, ad copy creation, direct mail fulfillment, campaign tracking, reporting and analytics has allowed us to drive high response rates on a continual basis and reduce marketing costs for some of the largest lending institutions in the country. Recent information uncovered by direct marketing research firm Competiscan shows that “direct mail outreach by the financial services sector to Millennials grew faster than to any other age group from 2010 to 2014.” Marketers are becoming smarter about sending mail to people who appreciate receiving it.

By volume, direct mail (like all mail) is declining. An excellent direct mail response rate is normally between .80 percent and 1 percent, with an exception for certain campaigns such as the VA Refinance Campaign which tends to have lower response rates.

All Rights Reserved. The response rate you expect should vary depending on your business as well as your marketing goals.

(M+R). Here are several helpful tips:Besides, to receive more customized data, you will need to collect your own statistics. So even if response rates haven’t improved, a lower cost of mailing drives up ROI. The response rate is the simplest, most common form of measuring the results of a direct mail program.