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Dabur India unveiled a new avatar of its branded honey, with a new logo and packaging. Dabur Honey is a school project. Your perfect guide on becoming a Dabur employee..For queries/ grievances please contact : Mr. Byas Anand,

The change is in line with revamps of the company's other products. "The new look will be promoted through a print campaign that will be built around the Dabur Honey’s earlier positioning: "A healthier substitute to sugar." We are giving this age-old health mantra a modern, contemporary look".Lowe Lintas handles the creative mandate for the company, while Group M handles the media duties.Marking the occasion of the revamp, Dabur India also released an exhaustive compilation of honey-based recipes on Bachchan's health secrets, titled 'Big Bee's Secret Honey Recipes'.The book contains multi-cuisine vegetarian and non-vegetarian honey-based recipes, authored by chef, Komal Taneja and is priced at Rs 375.Copyright © 2020 afaqs!. The new logo features a red eye that refers to the 'Eye of Good Health' and will feature on every product range of Dabur in a different colour.To further extend its brand equity, Dabur has released a compilation of honey-based recipes, titled ‘Big Bee’s Secret Honey Recipes.’ Amitabh Bachchan, after whom the book is titled, is the brand ambassador of Dabur Honey along with M S Dhoni.Said K K Rajesh, executive vice president-marketing (healthcare), Dabur India, "Honey has, for ages, been the natural health food, providing you unbelievable amounts of energy and amazing fitness. Dabur Honey gets a new look.

Here is your ticket into the world of Dabur, one of best ayurvedic companies in India. Today, we are giving this age-old health mantra a modern, contemporary look… a look that has been developed by international design firms.

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It is one of the largest fast-moving consumer goods companies in India. The Sustainable Development Society (Sundesh), a non-profit organisation started by Burman, aims to carry out welfare activities in the spheres of health care, education and other socio-economic activities.

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Depending on that, the complete brand story, colours, font style and overall emotion is added to designing. The change is in line with revamps of the company's other products.The new logo of Dabur Honey features a red 'eye' that the company refers to as the 'Eye of Good Health'.Every product range of Dabur will feature the 'eye' in a different colour. We will continue with the initiative, with our ambassadors pushing the idea of honey being the substitute for sugar," says Rajesh.

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Collection process follows stringent quality checks to ensure even raw unfiltered honey is of best quality. Explore our products, campaigns, social interactions, Dabur’s world of content, latest news, job opportunities and much more through Dabur Explore.

Dabur is an Indian consumer goods company founded in 1884 by S. K. Burman. Dabur Honey sports a new logo and packaging, in line with other product revamps from the companyDabur India unveiled a new avatar of its branded honey, with a new logo and packaging.

"The change is to keep with the changing times. Dabur has unveiled a new contemporary look and revamped packaging for its honey brand, Dabur Honey. Moves from Omnicom Media Group

At the same time, the brand went onto rope Bhojpuri star Ravi Kishan to do ground promotion activities in schools, colleges, and outdoor consumer engagement programs with an aim to reach the ‘galli-nukkads’.

We are not discarding the old – the product and its purity are intact – and at the same time, we are putting the product in the public eye in a new, youthful avatar," KK Rajesh, executive vice-president, marketing, Dabur India tells afaqs!

In a press statement, Rajesh says, "Honey has for ages been the natural health food, providing unbelievable amounts of energy and amazing fitness. Dabur Honitus Cough Syrup is an ayurvedic medicine for cough that is fortified with Tulsi, Mulethi & Banapsha and other powerful scientifically proven medicinal plants as recommended by ayurveda in India.The formulation is clinically proven and provides fast relief against acute cough and throat irritation. Dabur logo vector.