Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. This strategy will definitely help on building expertise in these domains by strategic acquisitions.As per the growth matrix TCS has diversified their new products like vertical- Specific services packages, TCS Financial Solutions, and Platform-based BPO into new markets like Europe & and other emerging markets where the market growth of the company has increased by 40 % (Tata Consultancy Services Limited, 2010).TCS diversified its function to new markets like Latin America and Middle East for considerable expansion. Abc Medium. TCS is an IT services, consulting and business solutions organization offering transformational as well as outsourcing services to global enterprises. So, it is evident that TCS use these strategies in order to keep up with the emerging (IT) trends and working out towards its goal of being the most chosen brand in the (IT) industry.TCS Business level Strategies can also be identified and explained with the help of Ansoff matrix which divides the strategy of a company into four different categories namely,Ansoffix growth matrix :( For details please refer to appendix no.8)TCS'S Business level Strategies can also be identified and explained with the help of Assnsoff matrix as follows:Existing Products: ADM, BPO, KPO, consultancy services & software products.New Product: Consultancy and package implementation services in relatively growing sectors life sciences & healthcare, aviation sector, and KPO servicesExisting Products: ADM, BPO, KPO, consultancy services & Software products (financial products).vertical- Specific services packages, TCS Financial Solutions, and Platform-based BPONew markets: Latin America, Eastern Europe, Middle East & Africa and India),As per the growth matrix TCS is currently penetrates its range of services into USA and Europe where they provide ADM, BPO, KPO, consultancy services (in BFSI, manufacturing and retail firms) as well as they provide software products (financial products) to the firms as most large clients in US and Europe are concentrating on cutting costs of (IT) related services (Tata Consultancy Services Limited, 2010). We use all these, and our industry leading suite of products and platforms to deliver high quality, high impact solutions leveraging the latest technologies to customers across the world.TCS has successfully navigated through multiple technology cycles over the last five decades, pivoting and adapting each time to build relevant new capabilities and helping our clients realize the benefits of that new technology. (3) Strong brand name and awareness: As the popularity of the brand TCS (Tata consultancy services) has been reach all over the world which made TCS a reputed brand image in the Global information technology (IT) and software industries. TCS is establishing global delivery centres outside India which demonstrate TCS as a Global company. The relationships with the international technology vendors have made TCS to maintain a holistic approach to create a joint venture opportunities with these international vendors on joint research by which each other's strengths will provide a strategic advantage by following ways(For details please refer to appendix no.4)It helps to adopt a Joint go-to-market strategy for the specific (IT) solutions.TCS divides its acquisition strategy into two components.

TCS also volunteers and organises various marathons worldwide every year. VAT Registration No: 842417633. Synopsis. Reimagining critical marketing functions, customer engagement through new age digital marketing for banking and insurance and improving accountability and attribution of marketing perfor… TCS can alter its focus from Low cost advantage to high quality services considering quality being pioneer in the (IT) industry.TCS can offer diverse services to refrain from being over-dependent and increasing exposure to the vulnerabilities of few sectors like USA.TCS can adopt ADM (Application Development and maintenance) system to increase value added services, BPO to Consulting and Package Implementation (Tata Consultancy Services Limited, 2010).Consolidation and strategic acquisitions are essential for future growth of revenues. The place strategy in the marketing mix of TCS covers all its presence in India and abroad as well.TCS has continuously achieved various awards and recognitions in various countries for its services and success - World’s most powerful brand in IT services by Brand Finance, Dun & Bradstreet Corporate Award, ‘Company of the year’ award Top employer institute for TCS UK and Ireland, Make in India awards for excellence in IT Services category, etc to name few.The promotional and advertising strategy in the Tata Consultancy Services (TCS) marketing strategy is as follows:Through various community initiatives TCS makes its presence felt everywhere.