"Make the most of it while it's there!" By registering to HELLO! This commenting section is created and maintained by a third party, and imported onto this page.

The new street art installation packs just as much bold color as the original (and yes, it of course includes a bright pink stripe too) .Coinciding with LA's Pride Festival (June 5-11), the new rainbow wall will be up through June 15th and encourages Instagrammers to join the #kindcomments movement by leaving supportive comments on posts.Now this is some Instagram #content you don't have to feel embarrassed about staging. The very last post from LA is near the Paul Smith Pink Wall in LA in West Hollywood.It’s a truly Californian outfit.Shorts and off the shoulder shirt, simple as that.All girls on the LA streets were wearing similar outfits.Only with one difference, with sneakers.Well, i needed to be a little bit different than them, so I wore it with my new Solewish shoes. "The #kindcomments hashtag is also quickly filling up with posts showing the eye-catching design, with many saying how "uplifting" the idea was. You may be able to find more information on their web site. Published on Feb 17, 2017 ****I DO NOT OWN ANY RIGHTS TO THIS SONG. You may be able to find the same content in another format, or you may be able to find more information, at their web site. This content is imported from Instagram. So here are a couple of tips if you ever choose to visit this Instagram phenomenon- … But after remaining the same solid pink hue since 2005, the famous wall just got a brand new look—and for a good reason.

Instagram and Paul Smith have collaborated to cover the store's west-facing façade in a rainbow design, which incorporates pink stripes as a nod to the brand's covetable 'Melrose pink' hue.

The wall, located at 8221 Melrose Ave., is a favorite photo spot.

For those you who haven’t seen the many amazing outfit shoots that have taken place in front of this wall, you should know that this is a true pilgrimage for any fashion blogger. We may earn commission on some of the items you choose to buy.

At the Paul Smith Pink Wall in West Hollywood I finally made it to the Paul Smith pink wall in West Hollywood! You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Lauren Alexis Fisher is the former market editor for HarpersBAZAAR.com.

LOS ANGELES (KABC) -- The iconic pink wall on the side of the Paul Smith shop on Melrose Avenue got a brand new look for Pride Month.

Paul Smith's pink wall has been transformed into a rainbow mural for LA Pride. This all pink facade belongs to the Paul Smith store in West Hollywood, and it’s the only of its kind.

"The store's makeover is not permanent; Paul Smith's iconic pink façade will return after 15 June.

This content is imported from Instagram. The wall was unveiled to the public on Wednesday and features the hashtag #kindcomments, which Instagram's Chief Operating Officer Marne Levine says is meant to encourage "kindness and compassion".Revealing the design on social media, a photo shared on the designer's Instagram profile showed a rainbow coloured ice cream held up in front of the building with the caption: "We've teamed up with @Instagram to turn our famous #PaulSmithLA pink wall into a rainbow to celebrate Los Angeles Pride and LGBTQ Pride Month.

You may be able to find the same content in another format, or you may be able to find more information, at their web site.

US actress Victoria Justice was among those at the launch and shared her own photos with her 12.8 million Instagram followers, explaining: "The most @instagram'd wall in the world got a new look today in celebration of pride month & my sister @themadgrace & I were so happy to be there to support the #LGBTQ community! You may be able to find more information about this and similar content at piano.io

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LOS ANGELES -- The iconic pink wall on the side of the Paul Smith shop on Melrose Avenue was vandalized Wednesday with obscene graffiti. THIS VIDEO IS FOR CREATIVE PURPOSES ONLY.

The Paul Smith Wall. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. The Melrose Avenue storefront has become a landmark in its own right, attracting #content lovers from across the globe as the perfect pink Instagram backdrop. The first stop is the Paul Smith Pink Wall. Instagram has collaborated with fashion designer Paul Smith to turn the pink wall on his Melrose Avenue boutique into a rainbow for LA Pride

This magenta pink wall (or rather entire building) has become a social media sensation.

But after remaining the same solid pink hue since 2005, the famous wall just got a brand new look—and for a good reason. Every product on this page was chosen by a Harper's BAZAAR editor.

Harper's BAZAAR participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. This content is imported from Instagram. Both tourists and locals frequent this location year round.

's newsletter, you acknowledge that you have read and accepted In honor of LGBTQ Pride Month, Paul Smith teamed up with Instagram to paint a rainbow mural replacing the iconic pink wall.

's new beauty boxMorrisons’ Nutmeg collection is our latest obsession - here's everything we've added to our basket Each of the brand’s locations boasts a different graphic design. Unless you've spent the last few years holed up under an Instagram-less rock, chances are you've seen countless bloggers, influencers and tourists posing in front of Paul Smith's giant pink wall in Los Angeles.